Pixol Media: Video Production | Final Cut Pro X
Commercial and Corporate Video Production
Video Production, Promo videos, freelance video, Corporate Video Production, Commercial Video Production, Promotional Videos, cameraman, editor, FCPx, NLE, Motion 5, film, editing, motion graphics, animation, corporate video, commercial video, camera, DSLR, Sony FS5ii, A6500, filming, County Armagh, Northern Ireland, Ireland, England, Scotland, Wales, Portadown, Belfast, Derry, Lisburn, Lurgan, Armagh, Dungannon, Zeiss, Rode, Canon, Sony, Panasonic
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Final Cut Pro X

I love Final Cut Pro X! There I said it. I love it. It’s a breath of fresh air. I’ve been using video editing software since Adobe Premiere 4. I moved to Final Cut Pro when I bought a Mac about 8 years ago. It was better and more powerful but not much different from Premiere. It got things done. But it lacked something. Over time it grew more abilities but basically stayed the same. As did its competitors.

In 2011 Apple did what it is good at. It gave us a new take on the NLE. Like it did with phones and tablets it revolutionised the NLE. Final Cut Pro X was released. It was different. “Think different” said Apple. “I don’t want to!” was the shout of Final Cut Pro 7 users. I bought it and immediately jumped in with both feet on a live freelance project for another video production company. At first I was confused. In a short time I was flying through the edit. I made mistakes. I sometimes pulled my hair out. But strangely I loved it! I embraced the complete paradigm change in video editing. I now love the file structure, the organisation of events. Keyword collections and auditions speed up editing and clip selection. Mutlicam is amazing compared to FCP7. Colour correction is very food for an NLE. I have grown to see the advantages of the magnetic timeline. The interface looks nice.

Apple are committed to a fast development process as is evidenced by the addition of the admittedly missing features like multicam and ability to connect external monitors.

I understand peoples sideways step to Premiere and even Avid. But in my humble opinion FCPx is a step forward in Non Linear Editing.

Someone has said that if you are still saying FCPx isn’t ready for professional use then you haven’t tried the latest version. It is not iMovie in steroids. It is a powerful professional tool that I for one love to use. It has given me a new enthusiasm of the story telling process of video editing.

So go ahead. Download the trial version and use it on a project. Don’t just open it and look at it. Actually use it and allow its power and efficiency to shine. I dare you…

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Drew Curran

Director at Pixol
Drew is a filmmaker and designer and the founder of Pixol. Pixol produces corporate and commercial promotional films as well as graphic design and print for clients across the UK and Ireland. Drew is also a freelance cameraman and video editor for other production companies as well as a self-confessed camera nerd.

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