Testimonial videos help sell products
One of the most recent projects I worked on is for Good Feet in Saintfield, were I have been visiting some of their clients to film interviews relating to their experience with Good Feet services and products, plus the advantages they offer over similar services.
Good Feet client testimonial.
These testimonial interviews involve visiting the clients at their homes, workplaces or any suitable location where I set up lights and 2 or more cameras as well as associated audio equipment. I ask the client a specific set of questions to gain a brief 3 – 4 minute interview explaining their experience with the service or product. I then get the client to perform simple routine tasks using the product to highlight its benefits. In the case of Good Feet, this might involve walking and standing to show the effectiveness of the products. The purpose of this is to highlight in the final video what has been said in the interview.
I have been producing these testimonial type short videos for various clients over the past few years and have noticed with certainty that it is one of the most effective ways to get your sales to rise. If you have a product you would like to sell, one of the best ways is to ask your existing clients to talk about them! Your potential new customers will often be more prepared to take the word of a ‘happy customer’ over the stereotypical company ‘sales pitch’.
AmberGreen Energy client testimonial.
If after reading this, or watching the sample videos, you have anything you would like to discuss, please contact me.
This is one of the first 2 camera interview setups I have filmed with the Canon C100 and the new Panasonic GH4. Both cameras produce outstanding imagery and edit together very well, with only minor tweaking to the GH4 settings. Why change the GH4 and not the C100 settings? I much prefer the look of the C100 ‘out of the box’. Whereas to my eyes the GH4 tended to produce poorer skin tones and had a slight ‘video’ look.